Why is cereal such a huge thing on the US?

The quick and simple answer is because cereal is a quick and simple meal any kid can make themselves. But as with most things in life, it's never as simple as it seems. It would not be nearly as ubiquitous of an item if is wasn't for the sugar conspiracy. Sugar lobby paid scientists to blur sugar's role in heart disease – reportCombine this outright corruption with giant political lobbies and mass marketing during children's shows is what truly allowed cereal to become the leviathan it is. Most cereal is loaded with sugar. What better way to “normalize” a high sugar diet than to get kids hooked early.